Dear restaurateurs, are you looking for solutions to boost your sales while improving the customer experience? The order terminal is the ideal tool for meeting new market demands and optimizing your business. Save time, increase the average basket, better manage peak hours... Find out why and how to integrate this digital ally into your restaurant!
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The digitalization has profoundly transformed the foodservice sector. Consumers are becoming increasingly familiar with digital solutions. Large restaurant chains have already adopted ordering terminals, and this trend is now spreading to establishments of all sizes.
In 2025, consumers want their experience to rhyme with speed, autonomy, ergonomics and personalization. The order terminal is the perfect answer to these expectations. It also enables advanced customization of dishes, enhancing customer satisfaction.
Order terminals are designed to suggest additional sales(up-selling and cross-selling). They automatically recommend extras, drinks or desserts, encouraging customers to spend more. The result? The average ticket increases.
With an order terminal, your staff can concentrate on other high value-added tasks such as preparation, room service, advice, reception, etc. This optimizes staff management and reduces the costs associated with order-taking and collection.
Modern order kiosks accept a wide variety of payment methods, from bank cards to digital wallets and even cryptocurrencies. This flexibility enhances the customer experience and reduces order abandonment by making checkout quick and easy.
Order kiosks facilitate loyalty by directly integrating personalized reward programs. Customers can collect points, receive offers that match their shopping habits, and enjoy a more engaging experience, reinforcing their attachment to the brand.
During busy periods, the kiosks absorb part of the orders, reducing queues and speeding up service. This significantly improves flow management and preventscustomer frustration.
Control terminals eliminate human error in the ordering process, ensuring greater accuracy and reducing the costs associated with such errors. They also enable customers to check and modify their orders before validating them, thus limiting misunderstandings and returns.
👉 To find out more : How to choose the best digital solution for your restaurant?Â
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There are several types of kiosks, and the model to choose depends on the configuration of your restaurant:
A high-performance order terminal needs to be connected to your cash register, Kitchen Display System (KDS) and management tools. Good integration guarantees smooth operations and improved order tracking. So, before choosing your kiosk, it's important to check its compatibility with your existing digital ecosystem.Â
Thanks to this interconnection, you can also analyze sales data, adjust your offer and fine-tune your marketing strategy, making your restaurant even more successful.
Our Innovorder experts can advise and support you in the integration of your control terminal.Â
The location of a kiosk is strategic. Install it in an easily accessible area, visible from the entrance, to encourage customers to use it. Also consider ergonomics and available space: the kiosk should be positioned so as not to impede traffic flow, while remaining close enough to high-traffic areas. Finally, make sure it is well-lit and close to the control zones, for smooth, intuitive operation.
The adoption of a new tool such as a kiosk is not limited to its installation: it also depends on the involvement of your teams. It's essential to train staff not only in how it works, but also in how to guide customers through its use. Your teams need to actively encourage customers to order via the kiosk, explaining that they will be able to see all the visuals of the products, take their time to make their choice in complete peace of mind, while knowing that staff remain available at all times should they have any questions or needs. This proactive posture contributes to a smooth adoption of the tool and improves the customer experience from the very first interactions.
👉 To find out more: Fast-food ordering station: comparisons of the best models
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Successful kiosk integration does more than just improve service. It has a direct impact on profitability of your business. Perfectly synchronized with your digital ecosystem, it optimizes order management and boosts sales.
In fact, by speeding up service and increasing the average basket, this tool will significantly boost your revenues. Some restaurateurs even report a 10-30% increase in orders. The kiosk quickly pays for itself!
The return on investment of a kiosk depends on the cost of acquisition and the gains it generates. ROI is calculated as follows:Â
ROI = (Increase in sales - Cost of terminal) / Cost of terminal
👉 To find out more: Restaurant kiosks: the guide to choosing the right kioskÂ
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The foodservice sector is evolving rapidly, and so are ordering terminals. To stay competitive, it's crucial to keep up with emerging trends that are constantly improving the customer experience and optimizing order management.
The new generation of kiosks offers a high degree of customization. It is, in fact, possible :Â
More and more kiosks are equipped with payment solutions SoftPOS payment solutions, which transform any device into a payment terminal, offering a simple, effective alternative to traditional POS terminals. They contribute to :
The kiosks allow customers to log in to their loyalty account, enabling them to :
Modern terminals offer an accessible interface:
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So far, you've thought of a kiosk as a mere technological gadget? In reality, it's a real growth lever for your restaurant. Rely on it to boost your sales, improve the customer experience and optimize the management of your establishment. Innovorder can help you adopt these digital solutions!
