Opening or taking over a restaurant
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Sustainable catering: a key asset to attract your customers

Noémie Daniel
December 22, 2025
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Sustainable catering is no longer just a marketing ploy. It is now an expected standard. People want to eat better, waste less, understand where products come from, and support local businesses. And for you, making your establishment more sustainable not only reduces costs, but also strengthens your brand image and allows you to anticipate regulatory requirements.

Committing to sustainable catering is not just an environmental gesture. It is also a powerful business lever. A responsible restaurant stands out, is chosen, and makes people want to come back.

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What is sustainable catering?

Sustainable catering is based on a balance between environmental impact, nutritional quality, intelligent resource management, and transparency with customers. It's not just about cooking better, but about rethinking the entire production chain, from purchasing raw materials to sorting waste.

In concrete terms, this translates into:

  • seasonal, local, and traceable products
  • a reduction in waste at every stage
  • optimized energy management
  • responsible social practices

A viable approach, when supported by the restaurant owner and visible to customers.

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Why commit to sustainable catering?

Visible commitment creates preference, builds loyalty, and improves internal efficiency. It's good for your image and your margins.

Improve brand image to attract environmentally conscious customers

Nearly one in two customers prefers a socially responsible restaurant.
Consumers are no longer just looking for a meal; they want an establishment that shares their values. Displaying your commitments on the menu, on your terminals, and on your social media channels builds trust and creates connections.

With Innovorder, you can:
âś” display your labels and commitments on digital menus
âś” highlight local, low-carbon, or vegetarian dishes using pictograms
âś” describe the origin of your products directly on the menu items

A clear and transparent menu makes you want to order.

Achieve savings and optimize resource management

Sustainable does not mean expensive.

On the contrary: better inventory management, lean manufacturing, and limiting waste can reduce costs. Every little bit counts.

With Innovorder, track your inventory in real time, analyze your sales to adjust production, and maximize the value of unsold items with anti-waste features.

A responsible restaurant is a more profitable restaurant.

"It's thanks to Innovorder's technological intelligence that we're able to manage our sales and margins." - Marie and Augustin, founders of Tranché

Anticipating regulatory and societal changes

Waste sorting, plastic reduction, environmental transparency... requirements are changing fast.
Getting ahead of the curve saves you from having to make emergency investments and strengthens your image as a model player.

Being a pioneer means being visible before others.

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What are the levers for action for an eco-responsible restaurant?

The transition to a sustainable model is a gradual process. Move forward step by step, starting with high-impact levers.

Local, seasonal, and responsible sourcing

A sustainable menu always starts on the plate. Promoting short supply chains, offering more plant-based options, choosing certified responsible fishing or farming products... the taste benefits, and so does your identity.

Your menu becomes more recognizable: a clear competitive advantage.

Exemplary waste management and the fight against food waste

Every kilogram wasted has a direct cost. Food waste accounts for an average of 5 to 14% of a restaurant's material costs. An impact that is invisible until it is measured.

There are many simple actions that can be taken quickly:

  • doggy bag
  • processing of surplus food (soups, daily specials, toppings)
  • anti-waste menu at the end of service
  • portion optimization
  • sorting, composting, and donations to charities

With Innovorder, sales analysis, stock alerts, and automatic promotions help you limit losses. A sustainable and more profitable approach.

Energy and water management: reducing your footprint

LED lighting, energy-efficient equipment, water recovery, responsible cleaning products... the savings quickly add up. Training teams helps to create new habits and embed a sustainable culture within an organization.

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Labels and certifications: promoting your approach

A sustainable restaurant label reassures customers, builds credibility, and makes a difference both online and in your storefront. It is concrete proof that strengthens trust and highlights your efforts.

Among the existing labels: FIG, Ecotable, Green Food, Label Bio, Clef Verte, Bon pour le Climat, etc.

Display them everywhere: digital kiosks, menus, packaging, social media.
You're not just selling a dish, you're also selling a vision.

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Sustainable catering: an investment for the future

The market is evolving towards greater transparency, more local sourcing, and less waste.
Moving forward now means positioning yourself as a modern, responsible, and desirable player.

Start by assessing your current situation, set achievable goals, track your indicators (material costs, energy, waste), and communicate your results. Innovorder supports you with a comprehensive digital ecosystem.

Adopting a responsible approach means offering catering services that make sense, attract customers, build loyalty, and prepare for the future. 

A winning model for you, your team, your customers... and the planet.

Checklist: 10 priority actions for becoming a sustainable restaurant

  1.  Source locally and seasonally

Identify three responsible producers or suppliers located near your establishment.

  1. Reduce waste right from the preparation stage

Adjust quantities based on sales data.

  1. Introduce a systematic doggy bag policy

  2. Transforming surpluses

Soup, dish of the day, toppings, anti-waste desserts.

  1. Optimize portions

Adjust weights based on customer feedback.

  1. Improving sorting and composting

Set up a clear sorting point in the kitchen + train the teams.

  1. Controlling your energy and water consumption

LEDs, water recovery system, equipment programming.

  1. Promote commitments across all media

Menu, kiosk, website, social media.

  1. Launch a certification process

FIG, Ecotable, Green Food...

  1. Track 3 key indicators every month

Waste, energy, material costs.

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Wondering how to apply these solutions in your restaurant? Our Innovorder experts will help you manage your inventory, track unsold items, and promote your products in real time, while reducing waste and optimizing your margins.

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Contact an expert
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Christophe Peinoche
Christophe Peinoche
Catering expert
"With 20 years' experience working for some of the world's largest foodservice groups, I'm helping the sector with its digital transformation through innovative digital solutions."
Make an appointment with Christophe
Romain Vardon
Romain Vardon
Catering expert
"With solid experience in developing key accounts, I'm supporting the digital transformation of the foodservice sector by proposing innovative digital solutions to optimize operations."
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Caroline Motamedi
Caroline Motamedi
Catering expert
"After several years' experience in a major foodservice group, I support key accounts in optimizing their operations and digital transformation."
Make an appointment with Caroline
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