Marie and Augustin, founders of Tranché, had a simple ambition: to modernize the neighborhood bakery, without ever abandoning traditional methods. A rare balance, but essential if passion and performance are to be combined.
"Tranché was born of our passion for craftsmanship and our desire to shake up the bakery codes a little."
With four stores and more on the way, they have made a key choice: to rely on technology to drive their growth.
30% of sales... in cash
What many people don't know is that in a bakery, the bank card doesn't reign supreme. At Tranché, between 20% and 30% of sales are still made in cash. A nightmare to manage for those who want to have a clear vision of margins.
"The coiner has become essential. Without it, mistakes are made, time is wasted, and there's a lot of uncertainty."
Technology as a silent lever
Marie and Augustin aren't geeks, but they know that the key to lasting success is to have the right tools. Their cash register? Connected to their accounting, HR and ERP systems. Their sales? Tracked in real time. Their margins? Calculated, controlled and corrected.
Behind the scenes, it's Innovorder that structures this management. An integrated solution, to be sure. But above all, a partner who understands the realities of the field.
Growing without losing focus
What Tranché wants to prove is that it's possible to be a demanding craftsman and a seasoned entrepreneur. That technology, far from dehumanizing, allows you to spend more time on what's essential: the product, the team, the customer.
"Being a modern craftsman means not being afraid to get help from tech."
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Would you like to equip your bakery? Call in an Innovorder expert and find out how to streamline checkout!
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