In today's society, new technologies and task automation go hand in hand, and immediacy has become the norm. Foodservice professionals, like you who are about to read this article, are feeling the effects directly, and have no choice but to digitalize their establishments in order to respond to their customers' new consumption habits.
What if we told you that the purchase of kiosks is one of the most important milestones in your store's digitalization strategy? The price of a touch terminal, financing options, the benefits this device can bring you, you'll soon have the answer to all your questions and be able to tackle your digital transition with peace of mind.
The price of a control terminal
The cost of a touch terminal is a huge question! The price depends on many factors, such as :
- the brand,
- the format: free-standing, pedestal or wall-mounted bollards,
- resolution, size (generally between 10 and 86 inches), sensitivity, shock and splash resistance,
- the materials used for the housing and support,
- technical features such as available memory, processor performance, etc,
- accessories such as electronic payment terminals, barcode scanners and receipt printers,
- integrated ordering software features: menu management, order personalization, production screen, cash register, loyalty program integration and data analysis.
The price of control kiosks generally starts from €2,500 plus VAT, up to €10,000 for top-of-the-range devices. Note also that some control software can be offered as a license. In this case, you purchase the license and become the owner. Other software is based on a subscription system, which you pay for as long as you use the terminal.
The price of free-standing kiosks generally fluctuates between 2,500 and over €15,000. They can be installed close to the entrance to your restaurant, making them a very practical way of furnishing your sales areas.
Prices for free-standing bollards range from €2,000 to €8,000. Small in size, they can easily be placed on a counter or piece of furniture. They're also known as countertop bollards.
As their name suggests, wall-mounted bollards are wall-mounted, requiring very little floor space and therefore saving a considerable amount of space. Their height can be adjusted to make them accessible to as many people as possible, including children and people with reduced mobility. On average, they cost between €6,000 and €7,000.
👉 Want to know more? Take a look at our prices page!
Financing a touch terminal
You don't have the financial resources to buy a control unit? There are several ways to invest without going bankrupt. For example, you can rent one or more kiosks. This rental system has recently become widespread in the catering sector, giving professionals like you the opportunity to benefit from the most innovative solutions. Think of it as an excellent way oftesting their impact on your restaurant, while limiting the financial risk. You can then decide whether or not to introduce it permanently in your establishment.
Another option is to smooth out the purchase of the equipment over several months by repaying part of the total amount on a monthly basis. Imagine you buy a €6,000 order terminal and want to spread the payment over 36 months, that's 167 euros a month. This amount will be more than covered by the additional sales you make every day thanks to this same system.
👉 To find out more: Restaurant kiosks: the guide to choosing the right kiosk
The control terminal, a profitable investment
Apart from the inevitable question "Can I afford to buy or rent a control terminal?", the real question to ask is "Is this investment worth it?", in other words "Will it pay off? The answer is YES!
No matter what type of establishment you run (fast-food, foodcourt, foodtruck, fast-food franchise, etc.), this is an indispensable and highly effective way of boosting your sales. In fact, these devices are reputed to increase average ticket sales by 25 to 40%. How can they do this? Thanks to the additional sales suggested when the order is taken. "Last one for the road?", "It would be a shame to go without", "Still a little peckish?", these little phrases encourage guests to complete their order until they deem it perfect.
"My terminals ensure an average flow of €2,000/day. They're my best salespeople." Damien, BCHEF franchisee in Vannes
What's more, by delegating order-taking to your customers, you free your staff from this time-consuming task, who can then allocate this time to higher value-added tasks such as reception or customer service. This also reduces the risk of error, and the customer experience is greatly enhanced.
"The kiosk offloads a cashier who can concentrate on service or cooking." Guillaume, Smash Smash franchisee
👉 Going further: testimonial from Guillaume, Smash Smash franchisee
These devices also increase customer satisfaction by enabling them to order independently as soon as they enter your restaurant. Queues disappear, even during peak periods! In fact, this digital solution cuts queues in half (as observed by our Innovorder customers). Satisfied customers are repeat customers, customers who leave good comments on review platforms, and customers who promote your establishment by word-of-mouth.
As a bonus, to save even more time, opt for a production screen in the kitchen. When one of your customers places an order via an order terminal, the orders are transmitted directly to the kitchen and displayed in order of arrival on theproduction screen. This standardization and classification makes your production totally fluid.
Why do your customers come to your restaurant? For your cuisine, the friendliness of your staff and the atmosphere, most certainly. The fluidity, speed and efficiency of your service also play an important role (especially in fast food), and for this you can rely on your order terminals.
To find out more about the advantages of ordering terminals, read our article: restaurant ordering terminals: the guide to choosing the right one. Find out more about the advantages of kiosks and how many you need for your restaurant: we give you our best advice!
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Would you like to find out more about Innovorder order terminals? Visit our kiosk page to discover all the benefits, customer reviews, and our wide choice of kiosks!
Let an expert help you equip your establishment with the most appropriate ordering terminals for your restaurant.
