In a sector as competitive as foodservice, spontaneity is not a strategy. To gain visibility, build customer loyalty and maximize sales, you need to anticipate and plan your highlights, punctuate your marketing campaigns, and capitalize on relevant chestnuts.
This 2026 marketing calendar dedicated to the restaurant industry provides you with a complete roadmap: month by month, essential dates, themes to exploit, and opportunities to seize. Whether you're an independent, chain or franchised restaurateur, this guide will help you structure your actions, avoid dead time, and give meaning to each of your communications.
January 1, 2026: New Year 🥂
January 6, 2026: Epiphany
January 6, 2026: Winter sales
January 19, 2026: Blue Monday
January 19, 2026: World Pop Corn Day 🍿
February 2, 2026: Candlemas 🥞
February 5, 2026: World Nutella Day
February 6, 2026 to February 6, 2026: Olympic Winter Games
February 14, 2026: Valentine's Day ❤️
February 17, 2026: Chinese New Year 🍜
February 17, 2026: Mardi Gras
February 18, 2026: Ramadan
February 21, 2026: Agricultural Show 🐄
February 27, 2026: Pokemon Day
March 1, 2026 Oscar ceremony
March 1, 2026 Grandmother's Day
March 4, 2026 to March 05, 2026 Laylat ul Bara'ah
March 8, 2026 International Women's Day
March 10, 2026 Mario Day 🎮
March 12, 2026 to March 15, 2026 World Tourism Fair
March 15, 2026 Night of Destiny
March 16, 2026 to March 21, 2026 Game Developers conference
March 17, 2026 Saint Patrick 🍀
March 17, 2026 Nuit Du Doute
March 19, 2026 Eid el-Fitr
March 21, 2026 to March 20, 2026 Spring 🌸
March 31, 2026 End of winter truce
April 1, 2026 Pisces April 🐟
April 1, 2026 to April 09, 2026 Pesach
April 3, 2026 Good Friday
April 5, 2026 Easter 🐣
April 6, 2026 Easter Monday
April 12, 2026 34th Anniversary of Disneyland Paris
April 12, 2026 Paris Marathon 🏃♂️
April 22, 2026 Earth Day 🌍
May 1, 2026 Labour Day
May 4, 2026 Star Wars Day
May 8, 2026 Gohan Day
May 9, 2026 Goku Day
May 10, 2026 Goten Day
May 12, 2026 to May 23, 2026 Cannes Film Festival 🎬
May 19, 2026 to May 21, 2026 Microsoft Build
May 21, 2026 at Google I/O
May 23, 2026 Eurovision Final 👩🎤
May 26, 2026 Eid el-Kebir
May 29, 2026 Neighbours' Day
May 30, 2026 UEFA Champion's League Final
May 31, 2026 Mother's Day
June 1 to 5 WWDC Apple
June 11 Football World Cup ⚽️
June 17 Muslim New Year
June 21 Father's Day
June 21 Fête de la Musique 🎼
June 21 Summer
June 23 Sonic's 35th birthday
June 25 to August 05 Summer sales
June 26 Achoura
June 30 World Asteroid Day 🔭
July 7 to July 05 Japan Expo Paris 🎌
July 3 BAC results
July 4 to July 26 Tour de France 🚴
July 9 Mario's 45th birthday
July 14th National Holiday 🇫🇷
July 17 World Emoji Day
July 19 World Cup Final
July 21 57th Anniversary of the first time man walked on the moon 🌙
July 23 to July 26 San Diego Comic Con
July 25 World Day of Grandparents
August 1 World French Fry Day 🍟
August 15 Assumption
August 26 Al Mawlid
September 5 to September 6 Braderie de Lille
September 5 World Beard Day 🧔
September 7 Back to school
September 8 Apple Keynote
September 9 World Teddy Bear Day 🧸
September 17 to September 20 Tokyo Game Show
September 19 to October 04 Oktoberfest 🍻
September 19 to September 20 European Heritage Days
September 20 to Yom Kippur
September 21 to September 21 Fall 🍂
September 25 to September 28 Back-to-school French Days
September 27 World Tourism Day
October 01 World Coffee Day ☕️
October 01 World Chocolate Day 🍫
October 01 World Vegetarian Day
October 04 Grandfather's Day
October 04 World Animal Day
October 13 World Burger Day 🍔
October 14 to October 14 Paris Motor Show
October 16 World Bread Day 🥖
October 23 to October 25 Comic Con Paris
October 25 Mother's Day
October 28 to November 01 Paris Games Week
October 31 Halloween 🎃
November 1 All Saints' Day
November 1 Start of winter truce
November 2 Ballon d'Or 🏟️
November 11 Singles Day
November 18 World Game Days
November 20 42nd Dragon Ball Anniversary
November 25 National Breakfast and Brunch Day 🥐
November 26 Thanksgiving
November 27 Black Friday 🏷️
November 29 to Advent
November 30 Cyber Monday
December 1 to 24 Advent calendar
December 3 to 11 Hanukkah
December 3 34th Anniversary of the First SMS
December 4 to 5 Telethon 🙏
December 6 Saint Nicholas
December 12 Miss France election
December 21 Winter
December 24 Christmas Eve
December 25 Christmas 🎄
December 31 New Year's Eve
You now have a 2026 marketing calendar tailored to the foodservice industry. But a calendar without action remains a dead letter: it's in the execution that the difference is made.
Here's what we recommend to make the most of this calendar:
This calendar is not a sacred to-do list, but a strategic framework. It's up to you to make it lively, relevant and aligned with your brand.
