Digital technology is being used at almost every stage of a restaurant's life, both to streamline daily tasks and to help network managers make informed decisions on various business aspects of the franchise.
The tools also help improve customer satisfaction, while ensuring a certain level ofbrand and experience consistency regardless of the franchise location visited (provided, of course, that similar solutions are deployed there).
Among the most widespread digital solutions with a proven ROI, let's mention online ordering. This allows customers to pre-order their meal and have it delivered to their office or home, or to opt for Click and Collect.
Online ordering or pre-ordering can be done from a smartphone or computer, or at a kiosk directly installed in the establishment.
Innovorder customers have seen an average 25% increase in their average shopping basket thanks to this solution.
Beyond the additional revenues and the fluidity of the customer journey, digital technology also makes life easier for the staff in the dining room, at the counter and in the kitchen. For example, it is possible to opt for an automatic transmission solution for orders in the kitchen (to dedicated tablets).
And that's not all: tablet menus, e-sommeliers and self-checkout solutionsspeed up order taking, while increasing the average basket thanks to tenfoldupselling and cross-selling possibilities.
Some digital solutions like theTraqfood application application tackle fundamental issues, such as food traceability, organization of the cleaning plan, automation of temperature readings, management of materials or automatic printing of secondary SLEDs.
Digitalization is therefore taking place at several levels: HACPP procedures, ordering, transmission of orders to the kitchen, autonomous and dematerialized payment via terminals, but also applications such as Pay My Table, Lyf Pay or Billee, storytelling and product promotion...
Loyalty is also an important challenge. How to make your satisfied customers come back to you regularly and, little by little, transform them into ambassadors of your brand? Digital technology makes it possible to dematerialize loyalty programs: no more forgotten cards, and hello direct marketing via SMS, newsletters and personalized offers!
Whether it is an online ordering or loyalty, opening up digital channels to interact with customers goes beyond generating additional revenue: digital allows for the collection of valuable data on buying behavior and consumer preferences.
Franchises have every interest in exploiting this data, which constitutes an additional source of "intelligence" to fully meet customers' expectations.
With the right solution, it becomes possible to centralize the data from all the franchised outlets to get an accurate global view of what is happening at all levels... and therefore make the right steering decisions based on the figures and trends.
In the end, the benefits of digitizing the point of sale and order taking are numerous:
- Smoother customer flow;
- Better flow management, especially during peak hours;
- Upper medium basket;
- Optimal customer experience;
- Decrease in the number of errors;
- Increased productivity, both in the dining room and in the kitchen;
- Improved customer engagement through dematerialized loyalty;
- Business intelligence dimension via data collection throughout the year;
The key: a maximized ROI and satisfied customers!
