What are the secrets to attracting customers to your restaurant? Now that’s an interesting question! We’ve put together a (non-exhaustive!) list of ideas and tips to give you the best chance of filling your restaurant to capacity. Some ideas are very easy to implement, while others require more time and effort on your part… It’s up to you to choose from the ideas presented below and try applying them to your fast-food restaurant! Discover 8 ideas to attract customers and fill your restaurant.
"-50% off all desserts," "-20% off for students every Wednesday at lunchtime," "Buy one pizza, get one free on Friday nights"…
Restaurant promotions and special offers help to attract new customers and retain existing ones by offering attractive incentives. This can boost sales, increase footfall and build trust with your customers. Customers remember the days when their favorite restaurant runs special offers, and will want to come and take advantage of them!
If you want to build long-term customer loyalty, you can stay in step with your customers throughout the year. Create a calendar of the year’s major events: Christmas, New Year’s, Valentine’s Day, Mother’s Day, Halloween…
Along the same lines, you can check out the calendar of upcoming sporting events: the Rugby World Cup from September 9 to October 15, 2023; the Africa Cup of Nations in January 2024; the Six Nations Rugby Championship in March 2024; the Olympic Games in Paris from July 26 to August 11, 2024…
Customers usually go out on the evenings of major events, with friends or family, so you're sure to have a full house!
Instagram, Facebook, Youtube, Tik Tok... Social networks allow you to reach a wide audience, which can help increase awareness of your restaurant. By sharing attractive and engaging content, you can reach new people and encourage them to push open the doors of your fast-food restaurant!
Social networks are also a great way to promote your restaurant's special offers, promotions and events. You can share information about offers, special menus, tastings, upcoming events, etc., toattract customers and entice them to come to your establishment.
👉 Going further: 8 tips for developing your restaurant on social networks
Creating a Google My Business listing for your fast-food restaurant offers several undeniable benefits: increasing your restaurant’s online visibility, displaying key information such as the address, hours of operation, and menus, and showcasing photos of your dishes… The goal is also to collect customer reviews to improve your ranking on Google.
There’s no denying it: influencers play an important role in marketing and advertising. So much so that you can partner with one to reach a wide audience. Collaborating with an influencer will give you increased visibility on social media (thanks to their fan base and followers), help you expand your audience, and foster audience engagement with your brand, product, and/or retail location.
Influencers are often talented and innovative content creators, so it would be a shame to miss out on this opportunity!
Especially if you run a fast-food restaurant, customers come because they don't want to wait. Help them save time with touchscreen ordering kiosks and in-table ordering via QR code. Your customers can place their orders at their own pace and don't have to wait to pay.
By streamlining the payment process—and, more broadly, by improving the customer experience—you show your customers that you understand their expectations: efficient and prompt service.
Targeted advertising—whether on social media or through Google Ads—can boost orders and fill your restaurant. This option will require an investment, but it’s well worth it! Targeted advertising on social media platforms like Facebook and Instagram will help youreach a younger, more tech-savvy, and activecustomer base. You can highlight your classic menu items, seasonal dishes, marketing campaigns, and special offers… all while targeting an audience that’s likely to respond to your ad campaign.
👉 To find out more: Watch the webinar on how to become an advertising rockstar and boost orders for your restaurant.
Encouraging customer loyalty, by rewarding them for their regular attendance, boosts sales and attracts new customers thanks to the exclusive benefits and rewards on offer.
The “bonus” of the Innovorder Loyalty Program is that you collect your customers’ data so you can engage with them and learn about their habits and expectations. It’s a great way to strengthen your relationship with your customers!
Attracting customers is great, but managing them is even better! If your marketing efforts have been successful, then you’re likely to fill your restaurant. You’ll need to be ready to handle the flow of customers during peak hours. And for that, nothing beats good team management: check out our 5 tips for effectively managing your restaurant team.
To make things easier for you, digital innovations are solutions that are easy to implement. This will help streamline your service, reduce wait times for customers, and make life easier for your teams.
With the touchscreen ordering kiosk, equip your fast-food restaurant with a new ordering channel that lets you serve more customers in less time and reduce lines at the register thanks to self-checkout.
Thanks to an optimized checkout process, increase your average basket by 25 to 40%, with additional sales to boost your average ticket: supplements, coffee, dessert, etc.
👉 Find out how Alfi increased its average shopping basket by +28%.
The QR code placed on the tables offers a fast, seamless consumption experience. Your customers order and pay directly from their smartphones by simply scanning the QR code! As customers are autonomous, your staff can concentrate on welcoming them, serving them and preparing them in the kitchen.
The Kitchen Display System allows you to optimize order preparation and simplify the work of your teams!
The benefits:
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Did you like these tips? Don't hesitate to consult our other articles on our blog to help you develop your business!
Innovorder is the leader in digital solutions for commercial and institutional foodservice. Our team supports restaurateurs in their digital transformation with a complete ecosystem (kiosk, KDS, online ordering, checkout).
