Today, we are announcing a €20 million funding round led by UL Invest, Laurent Useldinger’s family office. This round will enable us to accelerate our efforts in the areas that matter most to you: a product that evolves faster, a more comprehensive platform, and a long-term technology partner.
That’s the question we get asked most often. Innovorder has been profitable since 2024 and is growing by 40% annually. We didn’t need funding to get us there.
We do this by choice. The digital transformation of the restaurant industry is entering a new phase—driven by AI, the automation of management tasks, and increasingly demanding customer expectations. This phase will unfold over the next three years, and we want to be the driving force behind it, not just a spectator. Building on our current solid foundation now means giving ourselves the means to move quickly without ever compromising what works.
👉 For more information: Les Echos: Innovorder, the driving force behind restaurant digitization
Part of this investment goes directly into the product and AI. Our AI agent orchestrator, Atlas, is currently being rolled out: it automates tasks that don’t add value for your teams. Data analysis, automation of administrative tasks, and operational alerts free up their time for front-of-house, service, and kitchen duties. This marks the beginning of a roadmap that integrates AI into the core of every module, not just as an added layer.
By developing new native modules and making targeted acquisitions, we will expand the platform’s functional scope. The goal is simple: to help you manage fewer tools, maintain fewer integrations, and achieve end-to-end consistency—from order processing to business management.
Building a platform takes time and resources. This fundraising campaign ensures that you have a solid publisher, financially secure for the next decade, capable of investing in its product and fulfilling its service commitments over the long term.
👉 Learn more: Read our press release
The bottom line. The same team is here to support you, with the same commitment. Romain, Olivier, and I have been here since day one, and we’re in it for the long haul. Our mission: to guide you through the digital transformation of your business, building on two pillars: cutting-edge technology and strong, personalized support. Technology, data, and AI are always at the service of people—never the other way around.
We are currently the French leader in technology for large restaurant chains, with 3,000 restaurants equipped with our systems, including the major players in institutional catering and leading commercial brands. We already operate in France, Spain, Italy, and soon in Morocco.
It is this foundation that enables us to aim higher: to build, through organic growth and acquisitions, a leading European player. The market is currently fragmented, with no coherent platform on a continental scale. This is precisely the opportunity we intend to seize.
👉 Read more: Maddyness: Innovorder raises €20 million to digitize restaurants and cafeterias across Europe
We’re building this new chapter together with you and everyone who joins us. We’re hiring across all our departments: product, technology, AI, sales, and operations. If the idea of transforming an essential industry resonates with you, now is the perfect time to join us.
👉 Learn more: Watch the interview with our CEO and co-founder on BFM TV
Thank you to our customers and partners for their trust, and to the Innovorder teams who bring this product to life every day. This funding round is not an end in itself: it is a means to go further, together, on the path we have been following since 2014.
Jérôme Varnier, CEO and co-founder of Innovorder
