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A North African street food franchise propelled by an influencer's following
La Kazdalerie is the story of two partners who wanted to showcase the cuisine of their homelands. Dalil, of Algerian descent, and Zack Nani, of Moroccan descent (a leading content creator in the worlds of soccer and food), co-founded a concept centered on msemen and batbout, two iconic breads of Maghreb street food.
The partnership with Zack changes everything from day one. No learning curve, no grace period: the community jumps right in, the videos go viral, and the restaurant has to deliver from the moment it opens.
"People come for the content creator, but they come back for the product. That forced us to set high standards from day one."
Behind the visibility lies a well-defined vision: to expand through franchising, standardize operations, and meet a demand that far exceeds the scope of a single restaurant.
From the counter to the kiosk: why digital was inevitable
The very first La Kazdalerie restaurant, located on Rue du Faubourg-Saint-Denis in Paris, didn't have an ordering kiosk. Customers placed their orders at the counter, waited, and some left without ordering because of the wait.
"Without a kiosk, there were no upselling opportunities, no smooth flow, and, above all, a customer experience that wasn't worthy of our brand."
Within three to four months, it became clear: we needed a partner capable of supporting a franchise that was scaling rapidly, with a young customer base that was comfortable with digital technology and accustomed to a frictionless experience. That’s when Innovorder entered the picture.
The search for a service provider quickly revealed a fundamental problem: most players in the market do not offer a full range of services. Kiosks, POS systems, KDS, and online ordering: they wanted to find a single point of contact capable of handling the entire system.
"We wanted a single point of contact for the entire system. Innovorder was the obvious choice."
The Innovorder Rollout: A Customer Journey Redesigned from Start to Finish
At Châtelet-Les-Halles, the newest restaurant to open, the dining experience is designed from the moment you walk in:
- Two kiosks greet customers upon arrival.
- A staff member inside the restaurant assists customers who prefer to order at the counter.
Set menus, desserts, and limited-time offers: everything is presented clearly and intuitively.
Behind the scenes, the digital ecosystem bridges the gap between orders and the kitchen. As soon as the customer confirms the order, the hot items go directly to the kitchen, while the cold items (sauces, drinks, desserts) are sent to the register. No manual confirmation, no friction between the dining area and the kitchen.
"Digitalization allows for seamless communication between the customer placing the order and the kitchen staff. It's simple, but it makes a huge difference in our day-to-day operations."
The integration also covers delivery channels: Uber Eats and Deliveroo are directly connected to the Innovorder POS system, eliminating the need for manual data entry.
Komia: The Second Level of Driving
Innovorder streamlines the customer experience and centralizes order processing. But to effectively manage a franchise network, you need to go further: food costs, payroll, inventory, hygiene, and traceability. That’s where Komia comes in, and it’s the integration between the two tools that makes all the difference.
Today, Innovorder and Komia are required for all new franchisees. Not as a requirement, but as a matter of course: a franchisee who joins La Kazdalerie is committing to a comprehensive project, and this ecosystem is an integral part of it.
Before Komia, operational management was done manually. Schedules were tracked in Excel, technical specifications were memorized, and delivery notes were checked line by line. In a rapidly expanding network, this approach quickly reached its limits.
"My partner used to spend hours crunching the numbers by hand. Now, Komia automatically generates the revenue, payroll, and food costs, and all we have to do is analyze the data."
In practice, the system works as follows: Innovorder receives orders and generates sales data in real time. Komia retrieves this data and cross-references it with schedules, product specifications, and inventory levels to provide a comprehensive view of profitability (by time slot, by product, and by location).
"In today's restaurant industry, chasing those small percentage points of extra profit margin may seem insignificant. But at the end of the year, on the balance sheet, it represents a truly significant portion of revenue."
Personalized support that matches our ambitions
Kazdalerie doesn't view Innovorder as just another technical service provider. What comes up in every conversation with Dalil is the human aspect of the relationship.
SĂ©van, account manager for day-to-day operations. Mouad, in the field for store openings and training.
When Châtelet opened its doors, with Zack Nani’s community waiting in line, the Innovorder teams were on site. They conducted a full test of the ordering tools, verified the settings, and monitored the production workflow. Nothing was left to chance for the big day.
"Being able to respond within the same day makes all the difference in our relationships with people. That’s also part of the support we’re looking for."
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Do you manage multiple franchise restaurants and are looking for a tool to centralize the management of your network? Contact an Innovorder expert and find out how to digitize your network from start to finish.
